Jeff Staple, the creative visionary, designer and founder of the streetwear brand Staple, has joined forces with Feiyue for a limited collection. Merging Staple’s streetwear heritage with Feiyue’s classic functionality, the brand known for “Flying Forward” flocks together with Staple’s iconic Pigeon to create a one of a kind collaboration.
Jeff Staple (born Jeffrey Ng) is a creative visionary with work encompassing graphic design, fashion design, footwear design, and brand marketing. Jeff founded STAPLE in 1997, the NY-based pioneering streetwear brand with the now infamous “Pigeon” logo. He also founded experiential lifestyle boutique, REED SPACE in 2002. He is the founder of REED ART DEPARTMENT (f.k.a. Staple Design) and has worked on creative projects ranging from upstart brands to Fortune 100 companies.
Fly Forward in the Fe Lo 1920 x Staple Design exclusive colourways (grey, black and white). Expect the same comfort and features of the Fe Lo 1920 with a unique twist in collaboration with Jeff Staple and Staple Design. Featuring a tumbled leather upper, exclusive footbed print and detailed Staple Pigeon embroidery on the counter, along with two lace options and branded eyelets.
This collaboration is packaged in an exclusive box along with a Staple x Feiyue Tote bag. This bag is constructed in a non-woven material and is perfectly sized to carry your daily essentials. Launching Monday 27 September at Shesha stores and online for the retails price of R1 499.99 and R799.99.