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In the world of fashion, few brands have achieved the iconic status of New Era caps. From its humble beginnings in the 1920s as a provider of high-quality baseball caps, to becoming a global symbol of urban culture and street fashion, New Era has consistently reinvented itself. One of the most significant influences on this evolution has been the enduring impact of hip-hop culture. In the rich heritage of American culture, few movements have had as such a huge impact on America in the 1970s, hip-hop quickly transcended to become a global phenomenon. Its influence extends far beyond just music; it has shaped fashion, language, art, and societal norms in ways that continue to resonate today. As the genre gained popularity and spread across the United States and beyond, its influence on streetwear and urban fashion became undeniable. Rappers and hip-hop artists became trendsetters, and their style choices were closely followed by fans worldwide. New Era: From Baseball to Streetwear New Era caps entered the hip-hop scene not only because of their quality but also due to their blank canvas appeal. The plain, structured caps provided a perfect backdrop for self-expression through custom embroidery, stickers, and unique styling. Early hip-hop pioneers embraced these caps as part of their identity, both on and off stage, cementing their place in streetwear culture. Collaborations and Endorsements As hip-hop continued to grow in influence, so did New Era’s presence in the industry. Collaborations with artists and brands allowed New Era to stay at the forefront of fashion trends. Iconic logos and symbols from legendary hip-hop groups and record labels found their way onto New Era caps, creating collectible items that resonated deeply with fans. The Rise of Streetwear By the 1990s and 2000s, streetwear had become a global phenomenon, with New Era caps at its core. Artists like Jay-Z, Eminem, and 50 Cent prominently featured New Era caps in their music videos, performances, and public appearances, further solidifying the brand’s association with hip-hop culture. Global Influence The appeal of New Era caps expanded borders, becoming a staple not only in American hip-hop culture but also in international streetwear scenes. From Tokyo to South Africa, New Era caps were embraced by diverse communities who found common ground in their love for hip-hop music and fashion. Legacy and Continued Relevance Today, New Era continues to innovate and collaborate with artists and designers across different genres. The brand’s ability to adapt while staying true to its roots has allowed it to maintain its status as a cultural icon. Whether its limited edition drops, exclusive collaborations, or timeless classics, New Era remains a symbol of authenticity and style for generations of hip-hop enthusiasts and fashion minds alike. Conclusion In conclusion, the influence of hip-hop on the New Era cap brand is a testament to the power of cultural exchange and creativity. What started as functional headwear for baseball players has evolved into a global fashion statement, thanks to the enduring partnership between hip-hop culture and New Era’s commitment to quality and innovation. As trends continue to evolve, one thing remains certain: the New Era cap will always hold a special place in the hearts and wardrobes of those who appreciate its rich history and cultural significance. Click the link to shop New Era: NEW ERA – Shesha (sheshalifestyle.com)

CAMPAIGN: 2002R Clean Vintage Tell us more about yourself and what you do? My name is Sindiso Tshuma known in the streets as Insertcoinz, I am a creative entrepreneur based in Cape Town and I am known for quite a few things such as Music Production, Modelling, Tastemaker, Record Label owner and Co-founder of fashion brand. I am more of a problem solver, I only deal with solutions hence why I wear so many hats. What inspired you? I am inspired by life in its entirety, seeing interactions amongst people to everyday life, I get inspired to actually do better and to go harder. Inspiration comes at random times and also in different forms. So yeah, there are a lot of things and people that inspire me. Where is your favourite hangout spot? My favourite hangout spot is at Broke Klubhouse. What personal connection do you have with music and fashion? Music is a part of my life where it plays a huge role in my life. I am a music composer/music producer and I have made a choice that I would love to make a career in the music industry hence why I even founded the record label. And I also am a person that loves looking fly at all times and that’s where my love for fashion and music intertwines. What’s one thing people need to keep in mind when buying a sneaker? One thing people need to know when buying a sneaker is knowing their personal style, do you have the right clothes to pair your sneakers with? Also, the other thing is… are the sneakers comfortable to wear? ‘Cause that can affect the overall experience and your foot health. Listen to Insertcoinz’s music here: Insertcoinz Apple Music

Written by: Ryan VollerCAMPAIGN: Imperfection Pack Since it was created in 1949, ASICS has elevated the status of sportswear to embody a philosophy of holistic well-being, encapsulated in its motto, “Amina Sana in Corpore Sano” (A Latin phrase which translates to ‘A Sound Mind in a Sound Body’). The brand’s incredible journey from a modest start-up in Kobe, Japan, to a global athletic powerhouse is a testament to its unwavering commitment to innovation, quality, and promoting active lifestyles. At its core, the story of ASICS lies with the vision of its founder, Kihachiro Onitsuka, who set out to address the post-war health and fitness needs of Japan. A vision which he pioneered by making basketball shoes in his own living room, driven by a passion to uplift the well-being of his community. This incredible foundation was the beginning of a trailblazing journey in the world of sports equipment. ASICS has remained at the forefront of sports innovation for all these years, continually pushing the boundaries of what’s possible within the world of footwear. Especially with notable advancements like their revolutionary GEL cushioning technology, which provided superior shock absorption and comfort when it was introduced in the mid-80s. This tenacious pursuit of excellence has solidified the brand’s reputation as a highly respected pioneer in athletic footwear, earning their status of trust amongst athletes and consumers worldwide. The Imperfection Pack aims to build on an already impressive legacy by bringing together three of their most recognizable silhouettes and reimagining them in a colour scheme that highlights the inherent beauty of Imperfection. The 1090v2, Gel-Kayano 14, and GT-2160, each feature a cream and tan colour scheme offset by black detailing and cracked leather panels, inspired by the natural aging of clay pots and representative of the brands everlasting legacy. Availablle now at Shesha Lifestyle.

After signing a historic deal with Nike in 2014, fans have been looking forward to Kevin Durant’s signature line of shoes and this year is no different. While many iterations of the KD 16 have hit the shelves this season, there’s one pair that seems destined to dominate in the year 2024. A celebration of Durant’s legacy known simply as “Slim Reaper”. As many fans already know, the name pays homage to Kevin Durant’s sinister alter ego. A moniker which he earned during his time in the NBA, owing to his lethal combination of height, tough playstyle, and skills on the court. The ominous colour scheme is comprised of black, metallic silver, bright crimson, and thunder blue, with tiny drops of red along the black trim mimicking the blood splatter of the Slim Reaper’s victims. The construction boasts Zoom Air-equipped midsoles, a TPU-caging system, and synthetic mudguards. Culminating in a sneaker that appeals to the most fashion forward and the hardcore athlete looking for a new high-performance upgrade. KD 16 “Slim Reaper” is available now!

Tell us more about yourself and what you do? I am a 24-year-old sneaker and fashion influencer as well as a Diagnostic Radiographer, this just means I take X-rays and CT scans. I take pictures even at my normal day job. What are your wardrobe essentials? My wardrobe essentials are definitely sneakers, a crisp white tee, and fresh socks. What is one fact about you that people are always surprised to hear? People are always surprised to hear that I work in a hospital with real patients. You can only pick one, the royal blue Suede XL or the lime green Suede XL? Why? Lime green. I am really a sucker for pastel and soft colours. I think they’re easy to style as a person that loves colour. Click here to shop: Puma Suede XL Diagnostic Radiographer by day, fashion forward influencer by night. How do you find the balance between your different careers? It’s actually not as hard as it may seem for now. I have a lot of free time after work so I bulk shoot my content when I can and then post it when it’s needed. When it comes to events, I only allow myself to attend events during the weekends.

Shop Now: New Balance 9060 Maxi Tell us more about yourself and what you do? Nkanyezi Nzimande is a visual storyteller, who’s always curious and forever creating through the medium of fashion, film, and photography. He specializes in establishing relevant connections between brands and consumers and has since started a clothing brand called Orange Peel and has consulted brands and individuals on style and Art direction. As an opinion leader in style and fashion he has built a community of loyal people who receive his work in a positive manner and, an audience of individuals who are continuously inspired by his work. What inspires you? I’m constantly inspired by my environments from the people I meet, the stories they share, the spaces I visit, and people I’ve come to love. What inspires your fashion sense? Being the youngest of 5 children I drew inspiration from my siblings who were influenced by 90s American Hip-hop & Ama-Italiana Township culture. My grandmother made me appreciate quality garments and never comprised on a good piece of clothing which led me to see the importance of craftsmanship. How can people style the 9060 maxi? It’s up to as individual but sneakers are versatile in that you can wear a safari hat,sunglasses, plain [basic] crew neck T-shirt with ankle socks . Similarly, you could have a dad hat a pair of shades, plain t-shirt underneath with a open button short sleeve shirt paired with long pants that contrast the respective colour of the sneaker. What’s one thing people need to keep in mind when buying a sneaker? This rule applies to clothes in general, also consider the clothes you have in your closet before purchasing an item because there’s nothing worse than have a good piece of clothing but nothing to pair it with. What are trends you cannot miss this year? To be honest the only time I would look at trends is if I was a trend forecaster for a living. But what most of us know is that trends like all forms of music, art and fashion come and go and come back again. I’m more interested to see people finding what works for their personal style and seeing the evaluation over the years.

During World War II, racial barriers were shattered by African-American fighter pilots, as the first people of colour in the Armed Forces as Aviators. Despite facing discrimination and skepticism, these skilled pilots showcased exceptional courage and skill, ultimately flying hundreds of successful missions in escorting bombers. Their remarkable service not only contributed to the Allied victory but also paved the way for desegregation in the military, challenging prejudices and inspiring a legacy of achievement for generations to come. These Airmen’s triumphs stand as a testament to the power of determination and the pursuit of equality. Introducing the Butan Flying Panthers Collection, a tribute to these heroic Airmen. The collection celebrates their unwavering fighting spirit, highlighting the enduring relevance of their struggle for freedom and equality in today’s world. Embrace a legacy of courage and resilience through fashion that honours these trailblazers and echoes their call for a more just and inclusive society. Inspiring an airborne revolution! The prints on the aptly named ‘Pounce from Above’ and ‘Bombshell’ t-shirts are inspired by aviator iconography such as flight jacket badges and nose art, decorative paintings found on the nose of an aircraft’s fuselage. These graphics channel I93O’s comic art and pin up style. The camouflage pattern on the ‘Drop Knowledge’ bucket hat is a custom pattern featuring flying panther imagery. A historical combination brought to our South African streets. The marriage of art (during war) and fashion has ingrained itself into the existence of now. An elevation of style with nostalgic aviation vibes. The Fly Panthers Collection is available now to shop at Shesha Lifestyle selected stores.

As we approach the in-season tournament, the NBA released 30 City Edition uniforms a day before the 7 of those teams’ debut at the inaugural in-season tournament (The Nuggets, Lakers, Pacers, Bucks, Heat, Trail Blazers, Thunders, Bulls). These new uniforms communicate a story, heritage and history that makes each franchise unique. In addition, the uniforms pay tribute to the relationship between court, culture, and community of each franchise. According to Christoper Arena, Head of On-Court, and Brand Partnerships at the NBA – It is vital and suitable for the City Edition uniforms to make their on-court debut during the inaugural NBA in-season tournament, as the teams gear up to make more history through the quest of the NBA Cup. However, it has been reported that the NBA has stopped Lakers from wearing the black uniform as it is a direct visual contrast between the specially designed in-season court and jerseys. This does not take away from the beauty and story of the jerseys however, it makes sense to the overall storytelling of each franchise. You can shop your favourite City Edition Jersey of the following teams: Phoenix Suns, Los Angeles Lakers, Milwaukee Bucks, Dallas Mavericks, Chicago Bulls, Boston Celtics, Brooklyn Nets and Golden States Warriors are now available at the NBA Africa Store online at www.nbastore.africa and in store at: Sandton City, Shop L314 Cape Town V&A Waterfront, Shop 1 V&A Waterfront Durban Gateway Theatre of Shopping, Shop 6171 For R1 899,00

On the October 11,2023 in BOSTON, Mass -Reebok, the iconic and irreverent sports culture brand announces longtime brand partner and legendary hall-of-famer, Shaquille O’Neal, as the President of Reebok Basketball. The appointment of the newly created position comes on the heels of Reebok’s announcement made earlier this month regarding its long-term strategy to re-emerge into team sport and focus on the brand’s global committment to performance basketball. Throughout his epic 19-year career, O’Neal redefined the dominant ‘big man’ role, tearing down backboards and racking up MVP accolades, all while moonlighting as a pop culture icon who would energize basketball subcultures for years to come. Reebok’s signing of Shaquille ahead of his rookie season in 1992, which at the time marked the brand’s biggest endorsement deal ever, would evolve into one of the most prolific and impactful athlete-brand partnerships in industry history. In the partnership’s first year Reebok introduced its first-ever signature shoe, the “Shaq Attaq”, followed by a host of irreverent and disruptive ad campaigns and product lines that set the stage for the brand’s on-court dominance during that era. Reebok’s groundbreaking deal with Shaq, catapulted the brand’s presence in basketball to winning heights in the 90’s and early aughts with Reebok bringing on some of the game’s most dominant players and personalities like Allen Iverson and Dee Brown and introducing some of the industry’s all-time top selling basketball silhouettes including the Shaqnosis, Question, Answer, and the legendary Pump. “We are thrilled to be expanding upon our partnership with Shaquille with this historic appointment. As an athlete, he made an incredible imprint on not only our brand, but the entire sport and culture of basketball,” said Todd Krinsky, Reebok CEO. “With the combination of his deep-rooted history with Reebok and reigning influence he’s made on the game, there is no one better than this guy to take the helm and lead our brand back to reclaiming its rightful place and dominance in basketball.” As Reebok’s President of Basketball O’Neal will lead the brand’s basketball category strategy and cultivate partnerships with athletes and organizations in the brand’s quest to return to its position as a dominant force in the sport. In 2021, together with Authentic Brands Group (Authentic) CEO Jamie Salter, and President Nick Woodhouse, O’Neal played a major role in bringing Reebok into the vast portfolio of iconic global brands owned by the company. O’Neal, an Authentic shareholder, is known as an exceptional brand partner for companies including JCPenney, Papa Johns and Carnival. The footwear category in particular spans across specialty, mid-tier, off-price and mass channels, further highlighting O’Neal’s broad appeal and consumer reach. O’Neal applied this business savvy and strategic foresight in pursuit of Reebok, proving that his ability to win extends well beyond the court. Together with Salter and Woodhouse, they employed a strategy that allowed the brand to stay true to its roots, while tapping into O’Neal’s strategic foresight that will allow Reebok to reemerge as a key player in basketball.Speaking to his new role, Shaq simply shared, “We’re back, baby! Get ready.” “We are proud to further Shaquille’s connection to Reebok as the brand’s new President of Basketball,” said Nick Woodhouse, President and CMO of Authentic Brands Group, owner of the Reebok and Shaquille O’Neal brands. “Since acquiring Reebok, we have been steadfast in restoring the brand’s position at the intersection of sports and fashion. This expanded partnership with Shaquille puts Reebok back in the game with a more active position than ever before.” In conjunction with this appointment, and to further drive relevance and authenticity in the space, Reebok has appointed longtime brand partner and basketball legend, Allen Iverson, as Vice President Reebok Basketball.  In his expanded role with Reebok, Iverson will help drive player recruitment, grassroots and community-based initiatives, and athlete activations like the Iverson Classic.  “AI”, who signed with Reebok ahead of his rookie season in ‘96, is celebrated as one of basketball’s most influential players of all time, on and off court, as his legacy continues to grow and impact future generations. Together, Reebok and Iverson would put forth some of the category’s most disruptive ad campaigns and product lines, like that of their iconic Question and Answer footwear franchises. In the coming months Reebok and O’Neal will disclose more details on its new strategy in basketball as it looks to return to the court in 2025 and beyond.  To shop its current offerings of iconic heritage basketball silhouettes, visit: Shesha Lifestyle SA – Footwear & Apparel About Reebok Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear​ that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world. For more information, visit Reebok.com or discover Reebok on Instagram,Twitter and Youtube. About Authentic Brands Group Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 12,800-plus freestanding stores and shop-in-shops and 360,000 points of sale. Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad