July 2022

It is no secret that the Jordan 1 has experienced a major surge in popularity over the past 2-3 years and like you , we cant get enough of this compelling sneaker , which is why we present to you the Air Jordan 1 mid SE nicknamed the “elephant toe” thanks to it being plastered in the iconic elephant print . Tinker Hatfield chose the elephant pattern as a design decision in response to Michael Jordan’s need for a more luxury appearance and feel to his sneakers. Elephant print, known for its grey tone and thick black ridges, was developed to replicate the dry, cracked skin of the gentle giant. He had no idea it would become one of the most iconic prints  in footwear history. Its hard enough to resist a Jordan one , adding the classic elephant print makes it near impossible .  How to get your pair RSP :  R2,599.99 Availabe : 20 July 2022 First come first serve at Sandton , Eastgate , The zone and Mall of africa sizes : UK6 , UK7 ,UK8 ,UK9 ,UK8 ,UK9 ,UK10 ,UK11 STRICTLY ONE PAIR PER COSTOMER  [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

1917 is a rather odd place and time to begin a success story . WWI was still raging, and the horrors of the Spanish flu pandemic was still looming. But this thankfully none of these topics are the main focal point of this article but rather the birth of one of the most important sneakers to date , the converse chuck Taylor Since their debut in 1917, Converse Chuck Taylor All-Stars has had  a notable presence in numerous cultural venues. They rose to prominence on the hardwood for their technological brilliance, and over the course of over seven decades, they evolved into the classic street shoes we know today . The Chuck Taylor narrative follows the journey of a traveling salesperson who shared the Converse All-Star with a whole country on his own. Chuck Taylor is recognized as the driving force behind the Converse All-Star’s fame, although contrary to popular belief, Taylor was not a famous basketball player. His basketball career was brief and not nearly as spectacular as it has been portrayed. Taylor began his career when baseball was the most popular sport in the country and professional basketball was in its infancy. College and high school basketball teams began to form by the 1910s, but full-fledged professional leagues such as the present NBA were still decades away.     Taylor opted to play basketball instead of attend college .  He began his semi-professional career with the Columbus Commercials, a team based in Columbus, Indiana. But he wasn’t the team’s star; in fact, he wasn’t even a starter. According to Abraham Aamidor’s book “Chuck Taylor, All Star: The True Story of the Man Behind the Most Famous Athletic Shoe in History”, Taylor’s sole record with the Columbus team is a stat line in which he played the final three minutes against the Camp Grant Five and scored zero points. Talk about a peaceful evening. Converse began a new sales strategy in 1921 in an effort to have greater control over the flow of their products  , how their product were positioned in outlets and where they were distributed were all key focuses for converse at the time . They began pursuing basketball players to join their team as traveling salesman in order to increase the legitimacy of their products through endorsements from genuine players. Chuck Taylor of Course being one of the first players to be approached by Converse, and he accepted. Taylor relocated to Chicago shortly after accepting the position and began a new career as a Converse sales person.     The Converse All-Star originally debuted around the time Chuck Taylor joined the firm, and seeing his name on the All-Star would lead you to believe he was a key player in the design process. However, Chuck Taylor did not develop the shoe while playing for the Converse club team in Chicago . Converse included Chuck Taylor’s name on the All-Star  because he was a great salesman, not because he was a great basketball player. Converse’s Chuck Taylor sales strategy consisted of three steps. When he and his Converse All-Stars promotional club squad landed in a new city, they would play a game against a local club team or college. Taylor would then host a free basketball clinic to teach the game to local youth and build relationships with the basketball coaches in each community. Taylor would take the coaches to their local sporting goods store and collect orders for Converse All-Stars after a session of teaching and introduction to the marvels of the All-Star sneaker. Taylor gave the All-Star silhouette significance and a narrative for those who wore it via all of these personal meetings with players and coaches around the country. TO SHOP OUR CONVERSE RANGE CLICK HERE!

Introducing the Chuck 70 AT-CX—where comfort and self-expression meet all terrain. Made for those who blaze their own trails—on the streets or in the studio. Transforming the best ever into a style icon of the future, the Chuck 70 AT-CX delivers elevation like never before. A cotton canvas upper and tongue get a lift from a chunky CX foam midsole and sockliner for exaggerated comfort. Classic Chuck 70 details like a star ankle patch, aluminum eyelets, and cotton laces keep up the heritage look, while a diamond lugged outsole delivers additional traction. Launching this Thursday, 14 July at Shesha Sandton, Eastgate and Mall of Africa. Worn By Channel Tres He/him Musician & Producer @channeltres

YO! MTV RAPS AND EWING ATHLETICS Ewing Athletics represents New York with Yo! MTV Raps. Yo! MTV Raps was the first mainstream television show to air hip hop music videos. As hip-hop is to New York what Patrick Ewing is to the Knicks, it’s no surprise to see these two labels link up with one another for Yo! MTV Raps x Ewing Athletics Collection Yo! MTV Raps was an American television music video program, which aired from August 1988 to August 1995. The show featured hip hop videos and was originally hosted by Fab 5 Freddy. Later, it was co-hosted by Doctor Dré and Ed Lover and they were joined by Doctor Dre’s Original Concept group member T Money. This Rogue x YO MTV RAPS sneaker pays tribute to the iconic show and in case you didn’t know, YO! Is making a comeback. Tying back to the original colors and logos of the Yo! MTV Raps show, this Ewing Rogue comes in black and teal. It features a black-based nubuck upper with an all-over teal graphic. Yo! MTV Raps branding on the forefoot strap as well as the back heel are finished off by a paint splattered EVA cushioned midsole. How to get your pair Available instore at Sandton , Eastgate and Canal Walk  size : UK7 – UK12  RSP: 2,299.99

At Shesha We are Massive fans of the NBA legend Patrick Ewing and we are thrilled to see the return of His signature Shoes that dominated  the courts and streetwear scenes in the late 80’s . For those who may not know much about the accomplished superstar , buckle up and put on your reading glasses, were about to take a crash course on the history of Patrick’s life , sneakers and NBA career . Patrick Aloysius Ewing (born August 5, 1962) is the head coach of the Georgetown University men’s basketball team but better known as a former NBA ledged . He spent the majority of his NBA career as the starting center for the New York Knicks before finishing his career with short lived appearances playing for the Seattle Super-Sonics and Orlando Magic. Highly sought after in Cambridge, Massachusetts,  Ewing played center for Georgetown for four years, three of which the club advanced to the NCAA Championship Game , safe to say his impact on the game was already felt early on his career . In 2008, ESPN ranked Ewing as the 16th best college basketball player of all time.  He later went on to have fruitful seventeen-year long  NBA career. Whilst playing for the  the Knicks , he was an eleven-time all-star player and during his tenure, the Knicks reached the NBA Finals twice (1994 and 1999). He was also a valuable member of the United States men’s Olympic basketball teams that won gold medals in 1984 and 1992. In 1996, Ewing was named one of the 50 Greatest Players in NBA History, and in 2021, he was named one of the 75 Greatest Players in NBA History. He was inducted into the Basketball Hall of Fame in Springfield, Massachusetts, twice (in 2008 for his individual career and in 2010 as a member of the 1992 Olympic team). In 2009, he was inducted into the United States Olympic Hall of Fame as a member of the “Dream Team.” The Knicks retired his number 33 in 2003. Many still consider him to be one of the best centers of all time , and cant really argue with them the stats speak for themselves ! Patrick founded his own shoe brand, Ewing Athletics, in 1989. The Rebound was the first model he wore briefly during the 1989 season, while the 33 HI was the company’s first significant release. This shoe would go on to become a massive seller, becoming a New York City street icon and eventually becoming a hit in Europe and Asia as well. The 33 HI was a hot seller for years and was featured on numerous album covers and music videos of the time. Patrick sported the shoe during his greatest season as a professional in 1990. TO SHOP OUR FULL EWING COLLECTION CLICK HERE !

The new balance 574 has been dubbed “the unlikeliest icon” or “the most new balance shoe ever,” which comes as no surprise given that it is an undeniably amazing sneaker! What more could you want ?  The neutral tones, robust materials, comfortable fit, and simplistic silhouette make it the perfect everyday shoe. We’ve all had those days when we don’t feel like putting together a well-coordinated outfit and instead just roll out of bed and throw on whatever is closest. The new balance 574 might just be the sneaker that changes it all for you , whether you’re not in the mood and just want the most practical option to get you through the day, or if you’re lucky enough to wake up on the right side of the bed and want to push the fashion boundaries , the 574 has got you covered . The 574 was designed to be a dependable shoe that could perform a variety of tasks effectively, rather than a platform for innovative technologies or a premium materials showcase. This modest, unpretentious versatility is exactly what propelled the 574 into the ranks of all-time greats. The 574,was originally  a hybrid road/trail design constructed on a wider last shape than the previous generation’s narrow racing shapes, that quickly made it a  closet staple around the world. As a result, the 574 is now synonymous with the daring New Balance style and is worn by everyone.